Founded in 2020, clutching a fairly unanswered question in her hand and her heart, Tayiba set out on a quest to explore ‘who am I beyond the world’s perception of me?’. After seeking solace in the outer world, she learnt to look within for a true reflection of herself.

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With the belief that every woman’s story is hers alone to tell, she conjured up a brand inspired by inward discovery for every strong, independent and courageous woman.

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TAY|BA combines timeless designs with unique intricacies to create a means for you to tell your story and bring to life every unspoken emotion.

Creating a high fashion aesthetic whilst maintaining affordability, TAY|BA aspires to create a world of luxury that is both within reach and meaningful.

 

Put simply, TAY|BA is a brand discovered through the exploration and acceptance of one woman - on a quest to help every woman embrace who she is - her stories, her emotions and her whole being through timeless design and craftmanship.